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New Apple ad depicts lovely balloon invasion to highlight new features in Messages

Balloons can signify lifting up, letting go, unimaginable joy or simply a birthday wish. When seen by the thousands, they can inspire awe, maybe a little fear, or remind you of a certain classic Pixar. For Apple, though, balloons are now just another way to add emotion to text messages. In iOS 10, there are a whole bunch of new ways to express yourself in messages (Apple calls it expressive messaging).
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