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Lonely red balloon stars in Apple’s new iPhone 7 ad

Apple has been quick to tout all of its amazing new hardware in its iPhone 7 ads, but the company’s latest spot is all about software. And balloons. The new expressive messaging features of iOS 10 take the spotlight in Apple’s new ad that features a lonely red balloon drifting across the globe before meeting […] (via Cult of Mac - Tech and culture through an Apple lens)
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