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Staffing Changes at DDB New York

Business & Finance / Marketing : AgencySpy

Last year, The New York Lottery launched a creative review after more than 12 years with incumbent AOR DDB. During its time with the client, the agency produced ads utilizing every archetype from New York hipsters and dogwalkers to ...

Are Business Blogs Worth the Time?

Business & Finance : Huffington Post: Business Blog

Image credit: PhotoDune Year after year, marketers tout blogging as 'must do' strategy for small business owners. And the numbers don't lie: Companies that blog have 97 percent more inbound links. Marketers that use blogs get 67 per...

MetLife Launches Creative Review

Business & Finance / Marketing : AgencySpy

This morning Noreen O’Leary of Adweek and her sources (which are not our sources) report that the MetLife account has gone into creative review…and incumbent CP+B will not participate. A client spokesperson did not offer details but...

Chobani Picks Wieden + Kennedy as Its New Lead Creative Agency

Media / Media Industry News : Adweek

Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today, chief among them the appointment of Wieden + Kennedy as its new lead creative agency after a competitive review. The N...

BREAKING: Royal Caribbean to Launch Global Creative Review

Business & Finance / Marketing : AgencySpy

Today we learned that cruise line Royal Caribbean will soon launch a review of its global creative account. Unfortunately, the client has yet to respond to our repeated requests for comment — but a source close to the matter confirm...

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