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Facebook has shifted the focus of its ad tech platform Atlas and moved it into its measurement division (FB)

Facebook has shifted Atlas, the ad tech platform it acquired from Microsoft in 2013, out of its ad tech group and into its measurement division. The change, which took effect around two weeks ago, means Atlas now sits in Facebook's "marketing sciences" group, which is run by Brad Smallwood, the company's vice president of measurement and insights. The ad tech division, which contains the lucrative Facebook Audience Network, will continue to be run by Brian Boland, Facebook's VP of ad tech.
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