Post Profile

Some experts say you should freeze your jeans instead of washing them — here's the truth

Everyone owns a pair of jeans, but not everyone understands the way jeans are different from other pants. Levi's CEO Chip Bergh claimed in 2014 that machine washing jeans is completely unnecessary. Flying in the face of convention, he instead advocated sticking jeans in the freezer when they start to smell. It was chaos. People revolted. There were fires in the streets. OK, not really, but it offered a new way to think about cleanliness and conservation.
read more

See more about: Chip Bergh

Related Posts

The One Thing You Should Never Do To Your Jeans

Lifestyle / Fashion : SheFinds

So you might not like what we’ve got to say, but sometimes the truth hurts. You shouldn’t be washing your jeans. Excuse me? You heard us, it’s actually bad for your jeans to be washed in the machine. CEO of Levi’s Chip Bergh explain...

Levi’s CEO, Chip Bergh: Unwashed Jeans Are More Sustainable

Lifestyle / Green Living : Ecorazzi

Chip Bergh, CEO of Levi Strauss, doesn't want you to wash your jeans. Read More The post Levi’s CEO, Chip Bergh: Unwashed Jeans Are More Sustainable appeared first on Ecorazzi.

Why You Should Never Wash Your Jeans

Business & Finance / Personal Finance : Savings Experiment

David Paul Morris/Bloomberg via Getty Images By Ashley Lutz Levi's CEO Chip Bergh says you should keep your jeans out of the washing machine. Bergh lives by his words and hasn't washed his own jeans in more than a year, reports Neha...

Levi's CEO: Don't wash your jeans

Business & Finance : Newsweek: Business

Today, Levi's classic 501 jeans turn 104, and in celebration, the company is sharing some bold fashion advice. In an interview with Fortune Magazine, Levi's CEO Chip Bergh advised consumers to avoid the washing machine if they want ...

Here's how often you should wash your jeans

Business & Finance : Business Insider: Clusterstock

There's been a lot of discussion over how often you should wash your jeans. Levi's CEO Chip Bergh claims machine washing is completely unnecessary, but science demands that you should wash your jeans every 4-6 days, according to Tec...


Copyright © 2016 Regator, LLC