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Survey Suggests Strong Demand for Apple’s AirPods

Kif Leswing, writing for Business Insider: 12 percent of U.S. consumers surveyed by Bank of America Merrill Lynch say they intend to purchase AirPods, apparently on the strength of Apple’s marketing, given that few people have actually seen and tried them out. This is a very bullish sign for Apple, says BAML. “12 percent of he US installed base could lead to up to an incremental $3bn in revenue,” writes the analysts.
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