Among iOS 10's shiny new toys is a messaging feature that allows you to add effects to your message bubbles, send full-screen animations with your messages, add handwritten notes and more. Apple pushes those capabilities with a pretty new spot from TBWA\Media Arts Lab that focuses on one full-screen animation in particular.
Balloons can signify lifting up, letting go, unimaginable joy or simply a birthday wish. When seen by the thousands, they can inspire awe, maybe a little fear, or remind you of a certain classic Pixar. For Apple, though, balloons ar...
Though it's an ad for the newly released iPhone 7, Apple's latest TV commercial is actually pushing a feature found on all devices that can run iOS 10: expressive texts in the Messages app.
Add a little flair to iMessages, thanks to the iOS 10 update that allows for the inclusion of everything from shooting stars, to fireworks, to emphasizing a point with "loud" texts and emojis.
Apple has been quick to tout all of its amazing new hardware in its iPhone 7 ads, but the company’s latest spot is all about software. And balloons. The new expressive messaging features of iOS 10 take the spotlight in Apple’s new a...