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The Weeknd Announces New Puma Collaboration

The Weeknd is the latest artist to lock down a partnership with clothing and footwear company Puma. In a new tweet, Abel Tesfaye said that he will rep the brand in their new “Run the Streets” campaign, and also announced a new collaboration with the company, PumaXO. Shoes and clothing from that collaboration will apparently be out next year. Rihanna recently held a showing of her second Fenty Puma collection at Paris Fashion Week.
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See more about: Abel Tesfaye

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