Landing pages are just as important as the homepage of your website. These onsite pages are critical to engaging potential customers, moving them further down the funnel (by providing more information about your products and services), and eventually converting them.
First off, regardless of your industry, when you're implementing digital marketing tactics, you should always use designated landing pages that are relevant to the specific product or service that you're promoting.
These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their best practices, you’ll be well on your way to "landing" your next big customer using your land...
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy.
Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 10 simple tips can help improve that conversion rate significantly. 1. Simple Website L...
Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step.