Post Profile

How Do You Measure Audience Value? Hang Out

“As an audience researcher, I am constantly disappointed about the ways in which core audiences are treated by arts organisations. They are often aggressively marketed, cynically courted and increasingly propositioned for money. But rarely are they treated as equal partners in the processes of meaning-making and engaged with in any authentic or meaningful way.”
read more


Related Posts

10 Ways of Becoming Indispensable to Your Social Media Audience

Technology / Social Media : Social Media Today

Once you recover the links that are usually lost in new marketing, you need to create value to make your audience grow. I present below 10 ways that can help your brand grow, increasing engagement and ROI, as well as conversions. Th...

Why Brazil’s State-Sponsored Brass Bands Are Constantly Playing Phil Collins

Lifestyle / Travel : Atlas Obscura

The videos all start out the same way, with a shaky, grainy image of a group of musicians in uniform. The audience coughs and shuffles their programs until the conductor makes an announcement in Portuguese. Then, the familiar strain...

Audience Engagement? Everyone’s Talking, But What Does It Mean?

Arts : Modern Art Notes

“As ongoing technological and demographic changes have altered the relationship between arts organizations and that of artists and the audiences for their work, the value proposition offered during the latter half of the 20th centur...

Four Trends In Understanding Audience: Measurement, Streaming and Politics

Arts : Modern Art Notes

This Week: Is there a correlation between value and attention in the arts?… Data’s in: the plus/minuses of live-streaming… Some ideas from a researcher on measuring aesthetic experience… How might the arts weigh in on politics witho...

This Week In Audience: Measuring Audience Value – Three Things We Learned About Audiences

Arts : Modern Art Notes

This Week: How are we measuring the value that audiences get for their money?… Think you own the culture you just bought? In the digital age, maybe you don’t… Wow!  fan conventions are making stars really big bucks.


Copyright © 2016 Regator, LLC