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Lifestyle approach drives organic sales at Costco

Issaquah, Wash.-based Costco didn’t set out to be a leader in the organic category. The ascent happened gradually, said vice president and general merchandise manager for meat and produce Frank Padilla, and produce has played a significant role since Costco relies on its food offerings to get customers into stores. “We know that this is something that has become a true lifestyle for people,” Padilla said, “and we’ve been selling organics for probably some 20, close to 25 years.
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