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News Corp drops $10m into ad tech firm AppNexus

News Corp has made a major investment into digital advertising tech firm AppNexus, which just closed a US$31 million investment round.
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(VIDEO) WPP Ups Investment in AppNexus as "The only alternative to align with Facebook or Google," Martin Sorrell

Business & Finance : Huffington Post: Business Blog

WPP, the world's largest adverting holding company is upping its investment in ad tech company AppNexus with a $25 million investment and will use the AppNexus technology to sell ads, the companies announced today. In an interview w...

AppNexus, Google and Facebook's biggest rival in ad tech, is talking to Goldman Sachs as it considers an IPO (WPP, WPPGY, FB, GOOG)

Business & Finance : Business Insider: Money Game

The world's largest independent ad tech company AppNexus has been meeting with investment banks to discuss IPO plans, people close the company told Business Insider. One of the banks AppNexus has met is Goldman Sachs, those people t...

AppNexus Replays Video Ambitions, Starting This Summer (VIDEO)

Technology : Huffington Post: Technology Blog

It's four years since ad tech company AppNexus first tried helping advertisers tackle targeted ad buying on digital video, an attempt it later aborted. But now the New York-based outfit is ready to reboot its video plan. AppNexus CE...

AppNexus Raises $60M Round Valuing The Ad-Tech Company At $1.2B

Technology : TechCrunch: Enterprise

Ad tech company AppNexus just announced that it has raised an additional $60 million. The company said that the round, which could eventually reach $100 million, valued AppNexus at $1.2 billion. The money came from an unnamed “large...

NewsCorp just pumped $10 million into ad tech company AppNexus as part of a $31 million round (NWS)

Business & Finance : Business Insider: Clusterstock

Ad tech company AppNexus has raised a $31 million funding round, which includes a $10 million investment from News Corp, involvement from Yahoo Japan, and participation from its existing investors. While the announcement might just ...


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