Post Profile

iPhone 7 - Balloons and practical magic

The all-new iPhone 7, with expressive messages. Practically magic. That's Apple's tag line for their latest ad. It's lighthearted and sentimental, like an something you'd remember from your childhood. Beautiful. Ineffable. Ephemeral. And it's set to "I Will Follow You", which is perfect. It doesn't quite land for me as an iPhone or iOS ad, though. Perhaps if we glimpsed someone sending a "Happy Birthday!" message at the beginning of the ad, even if we didn't realize the reason until the very end? iMessage is about connection, and I think I need both sides of the conversation to make that connection.
read more


Related Posts

Apple's First Big iPhone 7 Spot Is One of the Most Gorgeously Lit Commercials Ever

Marketing / Advertising : AdFreak

Apple broke a pair of iPhone 7 commercials during the Emmy Awards on Sunday night, advertising the latest incarnation of the device with the line: "Practically magic." The spots push two improvements in particular—the camera's upgra...

Belkin Charge and Sync Dock for iPhone 5 review: A stylish and practical addition to your desktop or nightstand

Technology / Mobile : The iPhone Blog

For years, Apple made an official dock to accompany a wealth of their products in the iPod and iPhone line. With the replacement of the 30-pin dock connector in the iPhone 5 with Lightning, many – myself included – would have hoped,...

Sentiment Analysis in PHP Part 2: Applying the Solution in Practice - PHP Classes

Programming / Web Development : Planet PHP

Sentiment Analysis in PHP Part 2: Applying the Solution in Practice By Samuel Adeshina In the first part of this article we learned about the theory of analyzing a text to determine the sentiments expressed by the user that wrote it...

How—And Why—Apple’s Trying To Take Over Your Life

Technology : ReadWriteWeb

Apple’s message this week was loud and clear: Forget everything you thought you knew about the iPhone maker or its mobile products. The plan: Reboot the iPhone product line as a beautiful phablet line, give the larger flagship an ev...

Blink, A New App For Ephemeral Text And Photo Messaging, Arrives On iPhone

Technology : TechCrunch: Enterprise

Blink, a new mobile application for ephemeral messaging, is debuting today on the Apple App Store allowing users to text, plus share photos, and soon videos, with other friends as well as with groups. The app represents a spin-off f...


Copyright © 2016 Regator, LLC