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How to write headlines that pull reader in to your fundraising

Excerpt from How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing Let's look at the ingredients of a good headline: News. Headlines should reveal something of interest, not merely label a situation. It could be news in the journalistic sense (Last Night's Deep Freeze Sent Crowds of Homeless to Our Shelter). Or a personal story (Nick Says His Chemo Is Like Being "Rescued by a Monster").
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