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10 Must-Haves For Competitive #PPC Lead Generation (On a Budget) by @albertcostill

Internet / SEO : Search Engine Journal

A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it. The post 10 Must-Haves For Competitive #PPC Lead Generation (On a Budget) by @albertc...

Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

Internet / SEO : Search Engine Watch

Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions...

4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro

Internet / SEO : Search Engine Journal

Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns. PPC lead gen campaigns are unique in the sense that ...

How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively by @AndrewLolk

Internet / SEO : Search Engine Journal

In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds another facet to the aspect of managing your PPC account, as it does no longer just rely on yo...

How to Use PPC Account Audits for New Clients and Improved Performance by @ryanpitylak

Internet / SEO : Search Engine Journal

PPC audits are essential when starting out with a new client or account and should also be a regular part of your account management. The post How to Use PPC Account Audits for New Clients and Improved Performance by @ryanpitylak ap...

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