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Buick Goes Upmarket With Avenir Sub-Brand, Toe-Stepping Be Damned

Buick’s stunning Avenir Concept from the 2015 North American International Auto Show will not reach production, but the concept’s Avenir nameplate will be used as a Buick sub-brand. In the same vein as GMC’s upmarket Denali sub-brand, Avenir will become the high-end trim level “on three [Buick] models around the globe in the next 18 months,” […] The post Buick Goes Upmarket With Avenir Sub-Brand, Toe-Stepping Be Damned appeared first on The Truth About Cars.
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