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9 Ways Influencer Marketing Can Exceed Traditional Advertising

By Joe Gangliese Traditionally, online content was made to be delivered in a commercialized way, similar to pop-up ads and YouTube pre-rolls. But the problem with content like this is that it's built with a brand's perspective in mind, not a customer's. This results in content that doesn't resonate or engage with an audience. To successfully resonate with a target audience, content must emulate something or someone that the customer relates to.
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