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A$AP Rocky Named Creative Director for MTV Labs

A$AP Rocky has been named the Creative Director for MTV Labs, a new “a creative incubator” developed with the Harlem rapper. It’s a first-look deal that will give Rocky and his creative company AWGE the opportunity “to create original content...and develop branded content for advertisers in partnership with Viacom Velocity,” according to a press release. In a statement, Rocky said of the deal: “MTV is a name we grew up with - everyone knows them as innovators and champions of building artists’ careers.
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