The advertising industry said goodbye this week to a very successful, if largely unknown, creative voice with the passing of Richard D. Trentlage, who died on Sept. 21 at the age of 87 in a suburb of Chicago.
Trentlage was never a household name, but he did compose one of the ad world's most enduring anthems. "The Oscar Meyer Wiener Song" made its debut in 1963 and ran for more than five decades.
Mr. Trentlage’s may not be a household name, but generations know his work writing advertising jingles for companies such as Oscar Mayer and McDonald’s.
Trentlage's most famous contribution was the Oscar Mayer Wiener jingle.
The Oscar Mayer song was one of the country’s best-known advertising jingles for half a century.