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Ad Veteran and Composer of 'The Oscar Meyer Wiener Song' Dies at 87

The advertising industry said goodbye this week to a very successful, if largely unknown, creative voice with the passing of Richard D. Trentlage, who died on Sept. 21 at the age of 87 in a suburb of Chicago. Trentlage was never a household name, but he did compose one of the ad world's most enduring anthems. "The Oscar Meyer Wiener Song" made its debut in 1963 and ran for more than five decades.
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The New York Times is reporting that Richard Trentlage, the author of a number of popular advertising jingles—most notably “the Oscar Mayer wiener song”—has died. Trentlage was 87. A veteran of the jingle game—he also wrote “McDonal...

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