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Snapchat Users Are Spending 78 Seconds on Average Playing Under Armour's Cam Newton Game

Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data. The app's 150 million daily users are able to access Under Armour's It Comes From Below, a game based on the brand's ad campaign from Droga5 featuring Carolina Panthers quarterback Cam Newton, through ads in Snapchat's Discover section.
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