Post Profile

How Analytics Is Transforming Customer Loyalty Programs

Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers. But how do you determine if your loyalty program is working well? Use data to steer your customer loyalty program in the right direction. McKinsey found that “executive teams that make extensive use of customer […]
read more


Related Posts

Araxid pulls in $12.5M to bring its database clean-up platform to other verticals

Technology : Venture Beat

Araxid's identity matching platform could be used in other industries -- like retail, which relies on accurate customer data to operate loyalty programs and better engage potential buyers.

Square Debuts Loyalty Program For Mobile Payment Users

Technology : The Inquisitr - Tech

Mobile payment provider Square revealed its new customer loyalty program on Tuesday, a platform that allows Square providers to set programs in which their customers earn rewards for frequently shopping at various business locations...

Badgeville launches new data analytics to gamify work and improve consumer loyalty

Technology : Venture Beat

EXCLUSIVE: Badgeville, the company that gamifies work and customer engagement, has launched a new data analytics service dubbed MotivationMetrics. Its purpose is make it easier for companies to gather a huge amount of social data an...

Big Data for Customer Loyalty? Don't Forget the Humans

Technology : Forbes: Tech

VideoBy Chris Brahm, Aaron Cheris and Lori Sherer Big Data analytics tantalize with the promise of nearly automated customer experience programs. Just tune the latest analytics software to your customer interactions and to social me...

CrowdTwist is changing the customer loyalty game through data

Technology : Pando Daily

Ask most Americans about customer loyalty programs and they’re likely to conjure up images of frequent flier accounts and grocery store rewards programs. But those decades old models are just a fraction of the story today, as brands...


Copyright © 2016 Regator, LLC