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How to Give Away Great Content Without Giving Away the Store

By MaryEllen Tribby "How do we keep from 'giving away the store?' That is, how do we keep from giving away what we'd normally charge clients to do for them?" This is a very common question and a very good question. It's something anyone who uses content marketing should ask themselves. The good news is, it's actually easy to keep a hold on that store and reap the benefits of publishing content.
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