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Pokemon GO generates $470 million in revenues in its first 80 days

Pokémon GO has been the breakout hit of 2016. According to our Global Appstore Intelligence, the game has accrued more than 550 million installs and $470 million in revenues in its first 80 days since launch, catapulting both itself and creator Niantic Labs into the mobile gaming big leagues. To answer some common questions surrounding the game and its players, we examined data from our Game Franchise Consumer Insights.
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