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Buick announces Avenir… sub-brand

Buick is looking to add a bit more luxury to its lineup. To that end, it's announced the creation of a sub-brand which will serve to deliver a dash of extra style and luxury. This will essentially serve as the highest trim for a given Buick vehicle. It's going to be called Avenir, which means "future" in French and was pulled from a concept we saw...
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