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West Elm starts hotel chain; new Trump hotel brand to be called Scion

West Elm, the modern furnishings company, is expanding into the hospitality business.        
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WEST ELM TO OPEN NEW RETAIL STORE IN KING OF PRUSSIA

Business & Finance / Personal Finance : Savings Experiment

WEST ELM TO OPEN NEW RETAIL STORE IN KING OF PRUSSIA Home furnishings and décor brand opens second Pennsylvania Store BROOKLYN, N.Y.--(BUSINESS WIRE)-- Home furnishing retailer West Elm announced today that it will open a new retail...

West Elm expands at Brooklyn complex as part of its hotel brand launch

United States / New York : Crain's New York Business

The furniture and home decor chain West Elm has expanded at Industry City, in part to add design studios to create a new hotel brand. The Dumbo-based company has added about 40,000 square feet at... To view the full story, click the...

West Elm is betting that hotels — not stores — are the future of furniture shopping

Business & Finance : Business Insider: Clusterstock

Brooklyn-based furniture retailer West Elm is getting into the hotel business. The company announced Monday that it will open a chain of boutique hotels starting in 2018. The first locations will be in Charlotte, North Carolina; Ind...

West Elm Gets into Hotels and Gender Politics

Business & Finance : The New Yorker: Business

Jim Brett, the president of West Elm, the furniture chain that sells what you might call mainstream modern furniture, was looking for the brand’s next act. He didn’t think he’d find it at the mall; West Elm already has more than a h...

West Elm May Soon Be Serving You Dinner

Lifestyle / Food & Drink : Eater National

The modern furniture retailer expands into hospitality West Elm, maker of trendy, mid-century inspired furnishings, has announced plans to open a line of hotels, as Curbed notes — replete with plenty of the brand’s furniture and acc...

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