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What You Gain (and Lose) With Ungated Content

Summary: For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer. We were instructed to ask shoppers for email addresses or zip codes.
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