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Aetna is One of the First Insurers to Subsidize the Cost of an Apple Watch

We’re of the opinion that the Apple Watch is way too expensive. Well, it might not be too expensive soon, but don’t look to Apple for a price cut — look to your insurance company. Aetna is the latest insurer to encourage the connected health movement by offering subsidies for the Apple Watch. Aetna’s new initiative only involves Apple, so if you’re interested in other wearables, that cost is going to be all on you.
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