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Facebook Video Metrics Crossed The Line From Merely Dubious To Just Plain Wrong

Earlier this week, when I explained how basically all audience metrics are garbage both online and off, I trimmed the specifics on several platforms since knocking them all down in detail would have made that already-hefty post even longer. But, recent revelations about Facebook's long-running inflation of a key video metric call for a deeper look at the world of Facebook video content and
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