Post Profile






Why ad mediation needs disrupting

Mobile ad tech has evolved rapidly in recent years. As advertiser spend has increased greatly, there has been a correspondingly huge growth in tools and platforms to help app publishers earn as much revenue as possible through their in-app advertising. One of the hottest topics in ad monetization right now is mediation. In principle, mediation […]
read more

share

Related Posts


Mobile Engagement Platform Appoxee Grabs $1.8 Million As It Heads To The U.S.

Technology : TechCrunch: Enterprise

With mobile publishers moving away from paid apps and toward in-app purchases in order to monetize on mobile, there's an increased need to generate more revenue out of existing install bases. That's an area which mobile app engageme...

Mike McCue Wants Flipboard To Be The Home Of Brand Advertising For Mobile Publishers

Technology : TechCrunch: Enterprise

Today at Disrupt NY 2013, Flipboard CEO Mike McCue said that publishers are facing a huge reduction in ad revenues. Publishers have seen revenues go from dollars in print, to dimes on the web, to pennies on mobile. According to McCu...

Applicasa launches management platform into beta to help mobile game developers increase revenue

Technology : The Next Web Blog

Applicasa, the startup offering a server-side solution for mobile app developers, has launched its mobile game management platform to provide tools for increasing revenue. The new platform helps developers work...

Mobile ad mediation is emerging as a powerful tool — for the right publishers

Technology : Gigaom

Mobile app publishers are increasingly turning to ad network mediation to boost ad revenues and optimize fill rates in markets around the world.

Apps that help you get home safely

Technology : USAToday: Tech

Your smartphone is a great tool in case of an emergency. Tech columnist Kim Komando shares apps that can help users stay safe.        

Comments


Copyright © 2016 Regator, LLC