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It Takes More Than a Great Idea to Sell a Product

Take a look around the entrepreneurial landscape today, and you'd think all you need to succeed is to have a good idea. The field of entrepreneurship is littered with motivational messages urging us to quit our 9-5 day jobs, pitch a great idea, and then the money will magically start pouring in. Sadly, this is not the case. There's a whole lot of legwork that goes on between having a great idea for a product and actually getting that product onto the shelf.
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