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“You don’t get anything if you don’t ask”: How Heidi Zak raised money for an ecommerce startup, no male VC needed

It’s hard to imagine someone giving a typical male VC more reasons to say no to them than Heidi Zak, co-founder and CEO of ThirdLove. She was a woman who started having kids just after closing her seed round. She was proposing an ecommerce company solving a pain point few VCs intrinsically get: How horrible bra shopping is for most women. And ThirdLove isn’t the first Valley company to attempt to disrupt this market.
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