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The Omni Group Is Moving to Free Apps With In-App Purchases

Ken Case, The Omni Group: The underlying problem, as noted above, is that downloading the app has a fixed cost. We’ve always set that cost to be the standard price of our app, leaving us no way to charge less. But what if we take a fresh look at this problem, and make our downloads free? You know, like every iPhone app in the Top Grossing List has already done? It’s not that they don’t sell anything — or they wouldn’t be on that list.
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