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Why cut-rate online pricing is a problem for manufacturers – even if they get paid at cost

COLUMBUS — Have you ever seen a listing on that won't show you the price of an item – supposedly a big discount – until you put it in your basket? That great deal is a problem for manufacturers, and doesn't always end well for consumers. The rapid rise of e-commerce has created a new kind of problem for brands – it's so easy to shop by price that the quality of the product or the customer service behind it tend to drop out of the calculation.
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