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Pokémon Go 201: What business can learn from its success

GUEST: Our first article for businesses eager to celebrate the initial Pokémon Go craze discussed in-game attractions such as PokéStops, gyms, and incense. Now, a little more than two months after the game’s record-shattering U.S. debut, we explore some of the businesses (and the intellectual property issues) that have sprung up in the Pokémon Go ecosystem. […]
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