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Beyond Hello, Firstname: How Staples is using personalization to connect the dots between online and off (VB Live)

VB LIVE: Your customers don’t care what channel they’re on — they want to be able to shop, price check, and buy with no obstacles, or they’re going to bounce hard. Learn how the chief digital officer at retail giant Staples uses personalization to keep customers coming back every time in a world full of options. Access […]
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