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Digital drive takes time for LVMH

When LVMH hired Ian Rogers to craft a digital strategy, investors may have hoped for some quick results. If so, they are probably disappointed. ||| Paris - When LVMH hired former Apple music executive Ian Rogers to craft a digital strategy, investors may have hoped for some quick results. If so, they are probably disappointed. Almost a year later, aside from drafting in more digitally-savvy people and taking part in a technology start-up fair, his impact on the world's biggest luxury goods group has yet to become visible.
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