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Leveraging Microsites and PPC to Test a New Startup Idea Before Launch

When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before jumping determining to jump or ease in, or 3) slowly move forward. Well, if you have a startup the options aren't much different. But the reality is that your investors want short-term results (not just sales, but any metric movement).
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