The big hits of 1963 included “Blowin’ in the Wind,” “Puff the Magic Dragon” and, in England anyway, a rush of hits by some next big thing called The Beatles, but in terms of sheer recall-ability, a song from that year by advertising executive Richard Trentlage might best them all. It begins, “Oh I’d love to be an Oscar Mayer weiner…”
Trentlage, a former ad man with McCann-Erick
Mr. Trentlage’s may not be a household name, but generations know his work writing advertising jingles for companies such as Oscar Mayer and McDonald’s.
Trentlage's most famous contribution was the Oscar Mayer Wiener jingle.
The Oscar Mayer song was one of the country’s best-known advertising jingles for half a century.