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Everything you know about millennial spending is about to change

Millennials are becoming parents — and it's creating shockwaves in the retail, restaurant, automotive, and home-buying industries. The 18- to 35-year-old generation is notorious for renting homes instead of buying, spending on experiences over apparel, and dining at restaurants instead of at home. But that's starting to change as more millennials become parents. More than 60 million millennials — about 80% of the generation — will become parents in the next decade, according to a study by marketing platform Crowdtap.
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