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New York Times Tests Spark Stories: Matching Ads with Stories Trending on Twitter

Business & Finance / Marketing : Marketing Pilgrim

Digital subscriptions and online advertising haven’t turned into the gold mine newspapers were hoping for when they made the transition from print to screen. But when you look at the history of the newspaper industry in this country...

No Time to Tweet? Hire a ‘Ghost Twitterer’

Technology : The Inquisitr - Tech

Celebs short on time (or lacking in interest) are seemingly sparking a trend of ghost-written tweets. More and more stars are hiring “ghost Twitterers” to maintain their Twitter accounts, The New York Times reports, and write all of...

Furious internet blasts Trump for not paying taxes with #LastTimeTrumpPaidTaxes

News : The Raw Story

A recently released New York Times report has infuriated activists who fear a self-described billionaire may not have paid taxes for nearly two decades. Their anger and frustration bubbled up creating the hilarious #LastTimeTrumpPai...

The NYT is doing something smart by using Twitter trends to target ads

Technology : Gigaom

The head of the research lab at the New York Times says the newspaper has launched an advertising product called Sparking Stories that allows advertisers to insert ads into specific content that is trending on Twitter.

#LastTimeTrumpPaidTaxes Is Trending On Twitter, And It’s Hilarious And Sobering

News : The Inquisitr - News

The hashtag #LastTimeTrumpPaidTaxes has taken over Twitter, with thousands of gleeful participants joining in a massive array of hilarious, biting, sobering and thought-provoking tweets about what life may have been like when Donald...


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