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Inside the Sacramento Kings’ arena it calls the ’21st century communal fireplace’

Watching sporting events isn’t what it used to be. Teams have to find innovative and technologically savvy ways to attract fans and keep them captivated. “It’s about how you enhance the experience,” Kenny Lauer, vice president of digital and marketing for the NBA’s Golden State Warriors, once told VentureBeat. To the Sacramento Kings, the “experience” […]
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