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Here’s How Marriott Views Their 31 Hotel Brands

Now that Marriott's takeover of Starwood is complete, the "new" Marriott has 30(ish) brands. As consumers we still have two different experiences, as we have the choice of being loyal to Starwood's roughly dozen brands, or otherwise being loyal to Marriott's brands, which represent the balance. At least that's the case until the loyalty programs are formally integrated. These ~30 brands will eventually have to function in harmony, even though in reality they're all competing with one another.
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