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Infographic: The Marriage of Tech and Entertainment, and How Marketers Can Capitalize

Anyone who lived through the late 1990s knows the marriage of entertainment and technology wasn't always a seamless union—from hours-long Napster downloads to low-res video that took a relative eternity to buffer. Now that tech and entertainment are practically inseparable, marketers have endless opportunities to get in on the action. A new study by LOLA MullenLowe sheds some insight on where they might want to concentrate.
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