Post Profile

Q&A: Frito-Lay’s New CMO on Why the Brand Is Making Doritos Out of Cardboard

Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks. From spotlighting its potato farmers to dipping chips in chocolate to letting the public shoot its Super Bowl spots, the $14 billion PepsiCo subsidiary clearly isn't afraid to take a few risks—including manufacturing Doritos out of cardboard. Jennifer Saenz Courtesy of Frito-Lay Just in time for election season, and in partnership with Rock the Vote, Doritos has unveiled "Boldest Choice.
read more


Related Posts

America's top snack brand

Humor : Boing Boing

Surprisingly, the most popular US snack brand is Ritz. Lay's is number two, followed by Doritos. For potato chips, I prefer Pringles because of their perfect uniformity and can, but they barely made the top 10, landing just above Tr...

Super Bowl Bores

Marketing / Advertising : Beyond Madison Avenue

Summary: First my condolences to advertisers who chose to run spots in the fourth quarter. You wasted your money. Why did Frito Lay choose to run a Doritos spot so late? You should be thinking snacks early, not late in the game, reg...

BLT Sandwich-Flavored Potato Chips

Humor : Laughing Squid

Snack food company Frito Lay has recently created Lay’s Classic BLT Flavored Potato Chips, which as you can probably guess are BLT sandwich-flavored potato chips. via Bites

Chocolate-covered Potato Chips

Humor : Neatorama

A flavor combination you never craved before will soon be a reality. Coming any day to a Target store near you: Lay's Wavy Potato Chips Dipped in Milk Chocolate. I am not making this up. The salty-sweet snack is a limited edition ho...

Snacks Included In Frito-Lay's 20 Singles Classic Mix Bag, Ranked By The Order In Which You Rationalize Your Declining Consumption Standards With The Idea That, Hey, They Are Pretty Small Bags And It's Worse To Waste Food Than To Throw It Away

Society & Culture : The Awl

by Alex Balk 6. DORITOS® Brand Cool Ranch® Brand Flavored Tortilla Chips 5. DORITOS® Brand Nacho Cheese Flavored Tortilla Chips 4. FRITOS® Brand Original Corn Chips 3. CHEETOS® Brand Cheese Flavored Snacks — Cruncy 2. SUNCHIPS® Bran...


Copyright © 2016 Regator, LLC