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Most SEOs Are No Better than a Coin-Flip at Predicting Which Page Will Rank Better. Can You?

Posted by willcritchlow We want to be able to answer questions about why one page outranks another. “What would we have to do to outrank that site?” “Why is our competitor outranking us on this search?” These kind of questions — from bosses, from clients, and from prospective clients — are a standard part of day-to-day life for many SEOs. I know I’ve been asked both in the last week.
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