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Land the gig: The elevator pitch

You have one opportunity and one opportunity only to make this pitch. No, you're not a professional baseball player (if you were you'd already be making a lot more money). You're in an elevator with the head honcho, the one who you never have the chance to speak one-on-one with, and you want to sell him or her on your new idea. To make the most of your meeting, have confidence, a clear direction -- and the data to back you up.
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