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Mobile advertising? It’s about stopping thumbs

Advertisers are in a dizzying race to connect with customers as new mobile-borne social media platforms emerge and evolve. ||| New York - Almost 80 years old, the deodorant Old Spice is learning new tricks for finding customers in the era of smartphones and social media. The Procter & Gamble product, having spoofed itself for years with advice on how to become more “mantastic”, posts to its 2.
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Almost 80 years old, the deodorant Old Spice is learning new tricks for finding customers in the era of smartphones and social media.

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