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Avenir Name to Serve as Sub-Brand for Buick

Buick says it wants to capitalize on a recent uptick in growth, and in order to do so, it has set about creating a new top-of-the-line luxury sub-brand. Taking cues from the Avenir sedan concept first revealed at the Detroit Auto Show last year, the sub-brand looks poised for release on a global scale starting with the 2018 model year. Essentially, the Avenir sub-brand will be akin to the Denali trim level currently in place for GMC’s range-topping truck models.
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