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Migration of false/misleading divide into consumer protection claims continues in infant formula class action

Hasemann v. Gerber Prods. Co., 2016 WL 5477595, No. 15-CV-2995 (E.D.N.Y. Sept. 28, 2016) In this putative class action, the plaintiffs alleged that Gerber’s advertising and marketing misrepresented that its Good Start infant formula reduces the risk that infants will develop allergies, and also misrepresented that the Infant Formula was the first and only infant formula that the FDA endorsed to reduce the risk of infants developing allergies.
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