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Chobani's Strategy for Building a Raving Fan Culture

Customer collaboration builds diehard loyalty. Here's how to let your audience in on the fun.
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Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

Media / Media Industry News : Adweek

Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand officer Peter McGuinness. Most recently, M...

Chobani Recalls Yogurt Cups Affected by Mold

Lifestyle / Food & Drink : Food Safety News

Chobani is recalling a portion of its Greek-style yogurt cups affected by a common mold. For more than a week, Chobani customers have complained of bloated cups and foul-smelling or off-tasting yogurt, which Chobani blamed on “isola...

The Business Strategy Behind Chobani's Generosity

Business & Finance : Fast Company

Beyond the good PR and altruism, is there a business strategy for being generous to employees? Late last month, the yogurt company Chobani surprised many when its founder, Hamdi Ulukaya, announced that he would give some of his own ...

Chobani Employees Rewarded for Loyalty, Given Ownership Stake

United States / New York : Grub Street

Shares and free yogurt for all! Christmas came early for Chobani's 2,000 full-time employees: In an Oprah-like move, Hamdi Ulukaya handed out white envelopes with the announcement that he's gifting a significant number of shares — u...

Branding Best Practices: Chobani's Social Impact

Technology / Social Media : Social Media Today

The #1 Greek yogurt brand, Chobani, transcends the competition by way of high-quality active cultures and a strong social presence. Consumers are CHObsessed. The Chobani brand demonstrates the ideal way to build a social presence: e...

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